The Long Con – Author Lessons Learned from a Year on the Convention Circuit

By John G. Hartness, @johnhartness

Part of the Indie Author Series

I might have mentioned that I do a lot of conventions. 36 so far in 2018, with a couple still to go. That’s up from 29 in 2017, and way more than I intend to do in 2018, so let’s take a look at some of the sales numbers, expenses, and lessons I’ve learned across the last two years of selling paperbacks at conventions all across the Southeastern United States.

One caveat before we start: I have excluded Dragon Con from these numbers. I don’t sell books at Dragon Con, because that’s not what I go to that convention for. Plus, it’s so much more expensive than any other con I do that it would skew the numbers.

First, the raw numbers. In 2018 I sold $15,240 in books at conventions. That’s a pretty good increase from the $11,953 I did in 2017, around 27% from 2017 numbers. Not bad, right?
Continue ReadingWritten by Janice Hardy. Fiction-University.com