The Real Value of a Product Marketing Manager

I wrote a post about the real value of a product manager last year. The love was not surprising — I have always had a special place in my heart for product managers. These are among the most under-appreciated people in technology. But there is another role that does not seem to get enough appreciation. And I feel equally passionate about these folks. Why?

Behind every successful product and all great launches is a product marketing manager.

I know this because, at the start of my career, I w...