Measure, Optimize & Monitor.

Performance is a constant process, not a one-time checklist. It requires continuous monitoring and work. A useful workflow when investing in performance is Measure, Optimize & Monitor.

A few tips:

Link performance to your business goals. Help stakeholders measure how performance impacts the core business metrics they care about. (e.g conversions, bounce rates, brand perception)Real-world performance is diverse. Measure performance on mobile devices & network connections common to your actual us...