The Founder’s Paradox: How to Add Complexity and Avoid it

More customers, more people, more process, more technology — leading to more success. And success leads to financial gains which can be reinvested to grow more customers, more people, more process, more technology. If you are fortunate, this merry-go-round continues. But at times, it can be a bit dizzying the more spins you complete.

The cycle of success, challenge, investment, and more success is every founder’s aim — it means the business is growing.

From the product to the team — with tre...