Seth Godin: Writing for People Who Don���t Read: "Right t...

Seth Godin: Writing for People Who Don���t Read: "Right there, there���s your problem. I know you���d like to reach more people, and most people don���t read. But if you���re going to write, the only choice you have is to reach people who will choose to engage with you. Do it properly, and there���s a chance that those voluntarily literate people will tell their friends and colleagues...

...And of course, the same thing goes for trying to teach people who don���t learn, tell jokes to people who don���t laugh, and campaign to people who don���t vote. It almost always works better if you engage with people who are enrolled in the journey and then motivate them to engage with their peers...

#shouldread
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#publicsphere