Playing for the badge: How fashion is ushering in a new age for club crests | Scott Murray

The 1970s brought a wave of cutting-edge modernist crests, and the trend is starting to make a welcome return

The 1970s are lumbered with a reputation as the decade style forgot. As with most nuggets of received wisdom, there’s a kernel of truth there: bell‑bottom trousers, nylon y-fronts, brown‑and‑orange geometric wallpaper guaranteed to induce cluster headaches from 100 yards.

But there’s also plenty to counterbalance the claim. The glam grooves of Bolan, Bowie and Roxy; the brutal beauty of the Barbican; CBGBs and Studio 54; hotpants; the Atari 2600 with its teak veneer. Yes, even the video-game consoles had tasteful Scandi-style wood panelling. The decade style forgot, apparently. Ever get the feeling you’ve been cheated?

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