How VaynerMentors helped a supplement company unlock scalability in business

In my 20s, I grew my family’s liquor business from $3 million to $60 million in revenue.

When I say $3 million, a lot of people misunderstand me. We did $3 million in revenue, but only $300,000 in gross profit, before expenses.

After everything was paid, we had no money. I had to grow the business on a really very low budget.

I talk a lot about running ads on platforms that have underpriced attention — platforms like Facebook or Instagram stories, but when you’re scaling a business, that’s just one part of the equation. There’s more that goes into building an actual organization. There’s more that goes into operations, customer experience, product development, and all the stuff you’ve gotta think about when you take a business to that next stage. It’s a different kind of jump.

And a lot of times, you’re not surrounded by experienced practitioners who can actually show you these things.   

It’s why we started VaynerMentors — a consulting service where we help  $3M – $25M go even bigger.

I’m so excited by what we’ve been able to achieve so far.

Today, I wanted to share the story of Insane Labz, a VaynerMentors client we worked with that completely crushed it. They’re a sports supplement company based in Arkansas with incredible branding, and a real unique “voice” in their space.

Dustin Lebleu, the CEO, was handling everything from vision to execution. He had his hands in everything, and it just wasn’t a scalable model.

VaynerMentors helped him get more “structure” around his marketing, operations, talent, and so on.

A few people from the VaynerMentors team talked to Dustin to get some insight on how he was able to unlock the next stage of growth. Here’s a quick video where he talks about his experience: 

Enjoy