Benchmarking The Internet Against TV

Whenever you attend any kind of marketing conference (be it for the Internet or a general marketing session), the one question that always comes up is, "when will the Internet surpass television in terms of mass consumption and usage?"

That's the wrong question.

If you have ever seen any of the PowerPoint slides that statistically demonstrate these media trends, it's quite clear that while the traditional media channels (radio, print, TV, etc...) remain either stagnant or are gaining a...