How to cold-pitch your writing: It's not about you, it's about them!

We writers have the hardest time pitching our books to our readers. It can also be something else, like pitching the services we offer (editing, proofreading, etc.) or the interviews we’re interested in (inviting people to guest blog, to take part in our podcast, etc.) or the jobs we want (cold e-mailing publications or news outlets or places that are hiring writers).

Here is the thing.

Most of the time we do it wrong, and it’s because we’ve never been trained in the art of selling, and have a...