Strategies for Gallery Success with Photographer Jeffrey Stoner
In this episode, we cover:
0:35- How Cory met Jeffrey
1:45- How Jeffrey made the decision to go into full-time photography
3:45- How Jeffrey leverages a specific kind of tourism- grown adults without kids in tow- to increase his gallery sales
4:35- How Jeffrey identifies which galleries may fit well with his business plan
5:45- Jeffrey’s “secret shopper” method of evaluating galleries
6:30- There is no way to accurately judge a person’s amount of wealth and likelihood of buying art simply by their appearance
10:20- A different gallery model charges artists a small rent, then takes a smaller commission than a conventional gallery and encourages artists to market themselves. This model is more collaborative- is it better?
12:40- Being reliable and easy to work with will improve your overall opportunities with galleries. The “basics” of professionalism will help artists stand out.
17:20- Including personal extra touches in shipped art is always a good idea
18:05- Which social media platforms Jeffrey is spending the most time on
19:00- Jeffrey shares how he got involved in producing published photo books
22:25- Jeffrey’s advice for up and coming artists: make art that resonates with a large group of collectors, and be willing to create a series of art with a theme
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