What Does It Take to Assemble a Blog Tour?

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I’ve been complimented a lot on how much work I’ve been doing lately what with the multiple blog tours running – one being my own!

And though I appreciate the encouragement – it is encouraging, indeed! – it doesn’t feel … merited to me? A lot of the things I do are automatic.

But for you up-and-coming authors to whom blog tour hosting looks like an impossible chore, let me give you a quick run-down of an author’s duties while setting up and running a blog tour!

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Okay, let me answer a few FAQ:

What is a blog tour?

A blog tour is like an online book tour. A group of bloggers agree to post about your book on set dates.

It’s a great way to get word about your new book out into the world! Also, it’s fun.

What sorts of things do bloggers post during a blog tour?

Author interviews, reviews, book spotlights … I also do guest posts, guest posts written by my characters, and interviews with my characters!

How long should my blog tour be?

I’ve seen everything from three days to a month! My favorite length is a week. However, it’s up to you!

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Now, without further ado, here’s what I do to put together a blog tour. (I’m using Beyond Her Calling‘s tour as an example in this case).

#1: Put together a sign up form and advertise it.

Here‘s an example of a basic signup form.

Mine for Beyond Her Calling was a bit more complicated, but the link above should give you a basic idea.

Timeline: I got the signup form for Beyond Her Calling up on September 28th. I left them open until the 8th myself.

#2: Put together a media kit.

I’m not going to share a media kit here, but here’s what it should include (at least):

In a document (preferably Google Docs), you should have:

The blog tour schedule.
The book blurb.
Book links (Amazon, Goodreads).
The author bio.
Author links (blog, website, social media).
Giveaway info (what the giveaway is for, link, and HTML).


Attached to the email or in a Google Docs folder, you should have:

The book cover.
Author image.
Promotional graphics (you should have at least one blog tour graphic).
Book quotes (optional but cool).

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Timeline: I got the media kit put together and sent out by the 13th (yesterday). At least a week before the blog tour begins in preferable.

For reviewers, get the ARC sent out as soon as you can. Mine didn’t get out until the 11th because I was running behind schedule. I would have liked to send it out the weekend before, though.

#3: Lots and lots of interview questions.

This is honestly what I spend 99% of my time doing these days? That and writing guest posts, of course, since I offer that.

Be sure to proofread, don’t feel a need to be wise, and you’ll be fine.