How to Analyze a Free Book Promotion

In today’s post I will show you how to analyze a promotion’s financial efficacy.
Given my lackadaisical approach to marketing my Seamus McCree series of mystery/suspense/thrillers, you’d be hard-pressed to guess that I earned an A in Marketing during my MBA studies. Knowing what to do and understanding how to evaluate results are different skills than actually doing the darn thing. While I deserve an A for analysis, I’d give myself a gentlemen’s D for my actual marketing efforts.
Fortunately, t...