HOW TO USE A PERSONAL BRAND: THE ELEMENT OF RESPECTFUL FEAR

A personal brand evokes respectful fear as you become very predictable with your high personal and vocational standards that are admired by all. Our developed virtues are a commitment and promise to ourselves before anyone else. And only then do they have certain validity for the world.

It is prudent to mention that double standards are easily decipherable and a ruse can be maintained for only so long. One can prepare a brand that is completely at odds with their true selves and propagate th...