Change usually involves a period of chaos until people struggle through it to success. Even the world’s most powerful software requires a learning curve. Influencing people to take action or to change their mind often includes minimizing the risk of potential pain in a negative outcome.
To minimize that risk, take a few tips from the sales industry. Consider how pricing experts take the “ouch” out of high prices. See which strategies might apply to reducing anxiety when you have to communi...
Published on October 09, 2018 00:00