Live Internet Video Marketing: YouTube Vs New Livestream
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With Livestream getting an exciting new revamp and YouTube streaming an entire concert from Madrid (Coldplay) it's no wonder these two Internet video heavyweights are becoming the talk of the World Wide Web. It's interesting to see the new features both sites are showcasing to the online world, as over the past year brands, bloggers and businesses have been utilising live Web Chats, Video Conferencing, Video Calls, Webinars and live event streaming more than ever before.
With such formats rapidly growing in popularity Internet marketers across the net are constantly trying to find the best platform for their approaches. Unsurprisingly the biggest format on marketer's minds today is the one that perhaps provides the biggest advantages of all – live event streaming.
So with two big video companies beginning to set the bar in live streaming standards, it's only fair to see which site is the most beneficial to Internet marketers.
YouTube
YouTube is an Internet marketer's best friend. Over the years the world over has loved YouTube's ability to invade the Page 1 search results of Google, and have made optimum use of the SEO benefits of Titling, Tagging, Describing and inputting Closed Captions into their video content.
Using YouTube put Internet marketer's on Google's good side, and by ticking all the YouTube boxes they could climb up YouTube's search engine rankings too. The result of which saw marketer's Internet videos receive a higher search engine ranking in the world's top two search engines.
YouTube Live, which launched back in April of this year, was set to take the already stellar relationship between YouTube and Internet marketers to soaring new heights. Unfortunately even today the YouTube Live feature is still reserved for YouTube Partners only.
Having live streaming capabilities means you can broadcast everything from conferences and events, to product tutorials and desk side chats. Being able to air live video content whenever you need would be a powerful addition to any Internet video marketing arsenal.
Sadly we'll just have to wait and see what YouTube Live holds for the rest of the world, whilst it deals with its bugs and streaming issues in its trial Partner phase. One thing's for sure though, if YouTube manage to nail their Live feature, Internet video marketing will become a whole new ballgame, which will perhaps reshape how we use online video for years to come.
New Livestream
Livestream has been a great tool for Internet marketers and Internet users alike. Everyone from brands, businesses and bloggers to bands, artists and the general public at large, has been using Livestream for all sorts of purposes. Livestream's innovative streaming technology has made the benefits of live streaming available to universal audiences, not just wealthy blue-chip corporate companies.
The biggest issue with Livestream was its subpar relationship with social media platforms, and its lack of convergence with other types of media. The guys at Livestream know the errors of their ways all to well, and as a result have released New Livestream BETA.
New Livestream aims to bring with it connection quality selection, HD video, DVR functionality, real time text and photo updates and of course optimum uninterrupted live streaming. Users can also comment, follow, like and share live stream content without interrupting their live session.
Unfortunately with New Livestream in its BETA phase, users won't get to use the site to its full extent until April 2012 (ironically a year after YouTube launched its YouTube Live). However, while the wait may be long, the quality of the service will more than likely be worth it.
Conclusion
Sadly both YouTube Live and New Livestream are sites universal audiences will have to wait to explore and utilise fully, but their features are on display for the world to see right now.
Live streaming as a whole brings with it an array of benefits such as increased website traffic, higher levels of lead generation, SEO boosts, wide spread brand awareness and even improved revenue streams, but which platform will be the best site for "your" live Internet video campaign?
With the sites yet to fully unfold it's difficult to say, but let's look at the facts:
- YouTube will undoubtedly offer a wider audience.
- YouTube has great SEO benefit
- YouTube is a world renowned video sharing site that is owned by Google.
- Livestream is a lesser known, underused platform
- Livestream is perhaps a tad more professional
- Livestram will more than likely provide a better quality footage and a stronger live streaming connection as a result of its smaller audience.
When both of these sites open their doors to the world the state of Internet video will certainly change forever, but what site will be best? Only time will tell.
Have Your Say
What are your thoughts about the new YouTube and Livestream developments? Do you think live streaming will change the state of Internet marketing? Be sure to share your knowledge in the Comments section below.
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