Guest blogging

I've been telling people that I went into the writing cave two years ago to write my next book, and that when I emerged the entire marketing landscape for book publishing had changed. Case in point: the blogosphere.

People keep blogs as a form of journaling: that much I understood. But the use of blogs for marketing purposes was entirely new to me. Several bloggers have spontaneously reviewed The Possibility of Everything in write-ups that range from professional-style reviews to rambling para...