How Facebook Made Money In 2017 [Animated]

How Apple Made Money In 2017 [Animated] 6 Mistakes To Avoid To Build A Succes...

How Facebook Made Money In 2017 [Animated]

Facebook is one of the most profitable digital advertising businesses ever existed. In fact, even though there are several sources of income, most of the revenues come from advertising:

data in $ billion201520162017

Advertising17.07926.88539.942

Payments and other fees849753711

Total revenues17.92827.63840.653

1. Advertising (over 98% of revenues): it consists of displaying ad products on Facebook, Instagram, Messenger, and third-party

2. Payments and other fees (almost 2% of total revenues): it consists of the net fee received from developers using Payments infrastructure or revenue from the delivery of virtual reality platform devices and others

As highlighted on Facebook annual report for 2017:

[image error]

Source: How Does Facebook Make Money? Facebook Hidden Revenue Generation Model

Other handpicked related business models: