Pay for stuff

As a bootstrapping entrepreneur, my instinct has always been to work before spend. If there was a way to spread the word virally instead of buying ads, I would. If there was a way to change the project so I could do it myself, I would. If I could trade or whittle my way into getting an asset on the come, I would. That's the mantra of the bootstrapper.

It turns out that paying for stuff works too.

Ads that pay for themselves are worth buying. Employees and freelancers that produce more than...