To the creative set, Instagram is just cool in a way that...

To the creative set, Instagram is just cool in a way that Facebook could never be cool. It’s why people treat it differently, and I think a big part of why they’ve continued to embrace it. They know Facebook owns it, but they let that slide because Instagram has continued to be cool. Facebook is Mark Zuckerberg standing in a theater of VR-headset-wearing zombies. Instagram is Kevin Systrom at the Met Ball. It’s not bad to be Facebook (minus the Trump-Russia thing, I guess), but it has been very, very good to be Instagram.

(via How Facebook could screw up Instagram - Recode)