your grammatical tics, they drive me crazy

Every morning, on the way to work, I pass the "Grate Cafe".1

Their sign promises Grate Food, Grate Coffee, Grate Catering, and I CAN'T STAND THEM FOR THAT SIGN. I don't care whether it's deliberate2 or a genuine mistake.

Grate coffee? Unless it's made from grated coffee beans, I don't think so. For that matter, I'm pretty sure grating isn't the right way to treat coffee beans, so even if it is made from grated coffee beans…I don't think so. And if we're following that theme, then grate food...