Marketing unmasked: A ‘how to’ for the reluctant writer

[image error]Marketing: Mysterious? A bit scary? By the end of this post you’ll have silly nicknames for each other…

Marketing. It strikes fear into the heart of many a writer.

It’s like being asked to plunge your bare hand into a barrel of cockroaches. ‘Oh God, really, no. Do I have to? Oh, ick.’

Partly, I think it’s the word. Marketing. I think of flashy glad-handers in sharp suits, shoving pamphlets I don’t want in my face. Or I think of charts and accounts and similar dull businessy things that make m...