Two things that kill bootstrapped companies

There are two big risks founders face when starting something new:

Working on the wrong idea and burning out. Burning out while working on the right idea.

You could be working on something the market doesn’t want. Every day you work on it, you’re wasting your time. You’re investing in a product that’s never going to be viable.

On the flip-side, you might be on the right track. In which case, you’ll need the endurance to go the difference.

The challenge (of course!) is knowing if you’re on t...