Engagement doesn't necessarily yield influence

The results of a new study are pretty telling in regards to the  influence that brands engaging customers through social media platforms are actually having on customers. Women in particular.

Information gleaned from the study, "Women & Brands Online: 'The Digital Disconnect' indicates that 75% of 1,000 women queried are uninfluenced by social networking channels when it comes to making purchases.

And this snippet is even more telling:

While exceptionally engaged, they are overwhelmingly...