Video is King When Marketing as an Author

It’s a fact that people engage with video almost 3x longer than a static post or ad. That’s your first indication that video is your way forward. The other is that video can pack a visual punch a MEME or Gif just can’t accomplish. Consider an author reading and the anxiety that accompanies it by standing in front of a group of people and reading passages from your book. If you’re lucky you’ve filled the seats. If not that anxious feeling could ruin your night. That’s stressful.  Video re...