Doing Our Bit

I'm back from Copenhagen with sunburn on the top of my head and something that is either a ferocious head-cold or mild flu. (Scratch flu: I've had flu — it was like being hit by a bus. This is more like being run over by a bicycle ridden by a morbidly obese clown.) Either way, it's no fun and you should therefore make allowances for diminished cognitive horsepower in the remainder of this article.

While I was away, my newspaper of choice launched the publicity stunt 10:10 Campaign, with the...