Eleven Business Cases

Ten Trends to Follow Twelve Months of Workshops

Eleven Business Cases

Get Up to Speed features plenty of case studies from businesses who have succeeded with online marketing. Some are 'classics' that you may have heard of if you're a seasoned social media watcher. Many are brand new, from business owners who generously shared their experiences with me for the book. All contain important lessons that you can apply to your own business. They include:

How clothing store Studio8 achieved website success using third-party tools WordPress and Powa.
How photographic gallery Stills achieved a huge jump in sales and attendance by switching from direct mail to email marketing – and integrating it with social media.
How www.alljigsawpuzzles.co.uk became the UK's largest online jigsaw retailer using search engine marketing.
How Stormhoek Wines achieved brand recognition, boosted sales and became the talk of Silicone Valley using blogger outreach as a marketing strategy.
How organic gardening mail-order business Wiggly Wigglers reached a global market with an award-winning podcast.
How Blendtec built an audience of fans on YouTube with their 'Will it Blend?' videos.
How Oxfam's music festival Oxjam engaged supporters and encouraged user-generated content by setting up a Group Pool on Flickr.
How Jane Lindsey built a craft business, Snapdragon, using Facebook.
How Indian snack brand Hippo solved an inventory fulfilment problem using Twitter to crowdsource stocktaking.
How Marcus Carter used video and a virtual world to create Virtual Farmer's Market.
How BBQ Addicts achieved a massive spike in web traffic using social bookmarking.

Do you have an online marketing success story? Let me know, and I'll feature the best ones in the Case Studies section.