3 Tips to Successfully Launch your Ecommerce Business
Congratulations on deciding to launch and grow an ecommerce business. Starting any new business venture demands patience and resilience as you research and prepare to enter the market. When launching a new ecommerce business there are a few things to keep in mind, to ensure the smooth execution and growing success of your business venture.
1. Search Engine Optimisation (SEO)
Search Engine Optimisation is the practice of generating more organic traffic to your website. The amount of traffic which comes to your website is affected by your website’s ranking on the Search Engine Results Page (SERP) like Google and Bing. There are a number of strategies which you can implement to raise your website’s ranking. As an ecommerce business owner it is imperative to familiarise yourself with these practices prior to building and launching your website.
The first step to SEO success is keyword research. This involves using a variety of tools to find the most searched for words or terms. There are two important things to consider when conducting keyword research – high volume and low competition. Whilst a keyword might have huge monthly search volume, you must also consider how likely your ecommerce would actually rank for that keyword.
Your website structure also needs to be optimised to improve your ranking and the user experience of your website. The key is simplicity and relevance. ndex pages which most benefit your consumer audience and ensure the website structure is easy to navigate from anywhere within the site.
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2. Shipping & Fulfillment
The supply chain is integral to an business success, but especially in ecommerce where there is no shop front for your consumers to visit. Now you’ve got a great product and user friendly website, your company needs to streamline the delivery process so that your customers get their products in a safe and timely fashion. Determining which courier service is right for your business will involve trial and error and depend on your ecommerce business objectives. For example, if you are a small business only servicing a particular region, you may want to consider a partnership with a local courier service with whom you can develop a trusted relationship. You also need to consider the amount that your consumers are paying for shipping and how much it costs you to ship these items. The most valued shipping qualities include free delivery and same day delivery, so these are features which are worth investing in.
3. Pre-Launch Marketing Plan
Prior to the launch of your website, make sure people know about your products and your brand. Excite consumers about your offering, so that people want to find you when the site goes live. You can advertise in many ways, however online marketing is the most successful form of marketing, especially for ecommerce businesses, and video is one of the most impactful channels of advertising. Once you have your domain name, you can begin to collect emails from consumers and begin a remarketing database to ensure that consumer sales will begin once your site has launched.
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