Stretch your first idea to the breaking point, then stretch it again

We all have them, ideas that come to us at the most unexpected times, while waking up or taking the shower or driving somewhere, or walking the dog. There is that moment, a pause, ask then like lightning you hear it and see it, and in that moment you’re exuberant. 

This is the best idea ever!

The problem with ideas is, they’re a dime a dozen, and most people do nothing about them. You can have a million ideas and not a single book written.

The hard work comes after the idea is born. Write it do...