Do You Know Who You Are? Building and Sharing Your Author Brand

By Kris Bock, @Kris_Bock

Part of the Indie Author Series

Walk through a grocery store. Chances are you can spot your favorite products from the colors
and style of the packaging. Drive down the highway. Does your stomach rumble when you see a familiar chain restaurant sign?

That’s successful branding.

Branding authors seems like more of a challenge, but the basic principle is the same. You want readers to have an instant reaction to your name and cover style. Authors can also take advantage of genre branding by matching the kinds of titles and covers a genre typically uses. For example, a muscular, bare-chested guy with a gun says “romantic suspense,” while a woman in a old-fashioned gown with a big skirt says “historical romance.”
Written by Janice Hardy. Fiction-University.com