Gin o’Clock – Part Forty Six
Although my taste is firmly rooted in the more traditional style London dry gin, I have not given up on the more contemporary styles and am more than willing to give those that catch my eye a go. One that I regularly see on the gin lists of pubs that are trying to catch the ginaissance wave by going beyond Beefeater and Gordon’s is Brockmans Intensely Smooth Premium Gin which is distilled on behalf of its owners in a copper still in Warrington by our old friends, G & J Greenall’s Distillery.
The name has a lot to live up and the marketing strap chosen by owners , Neil Everitt and Bob Fowkes and their two unnamed friends, “Like No Other” seems a bit too much like a hostage to fortune in waiting for my liking. The bottle is certainly striking, being dark, shaped like a decanter or a port bottle, and has a screw cap. The label is classy with Brockmans in white, Intensely Smooth in silver lettering and Premium Gin and a sprig of botanicals in red. It may be my eye sight but the red seemed to have got a bit lost. There is an indented B in the bottle just below the neck.
The gin was launched in 2008 and has become one of the fastest growing gin brands in the world and available now in over 30 countries. It must have something going for it.
The base of the gin is a 100% neutral grain spirit to which is added eleven botanicals – juniper, blueberries, almonds, blackberries, liquorice, lemon peel, coriander, angelica, orange peel, orris root and cassia bark. As you can readily detect from the list of ingredients, what makes this drink stand out from the crowd are the blackberries and the blueberries. And therein lies the rub.
It would be no understatement to say that Brockmans has split the gin drinking community down the middle, leading some to question whether it really is gin. The problem, if you consider it to be so, is that the traditional flavours that we unquestionably associate with a gin, the heady hit of juniper with its piney taste and the traditional spice and peppery notes are usurped by the smell and taste of the berries. As soon as you unscrew the top, your nostrils are assaulted by the smell of the fruits, making it seem more like a cordial than a gin.
It is a very, nay intensely, smooth spirit, easy to drink and the berries make it refreshing but, for my taste, they are overpowering. The juniper and traditional gin notes do put up a valiant fight to make their presence known as you roll the liquid in the mouth but eventually give up the ghost, leaving the berries to linger in the prolonged aftertaste. It is far from unpleasant and on a warm summer’s day when you want something on the fruity side to pep up your taste buds rather than the more spicy, acerbic hit of the more traditional juniper heavy gin, then this may well be one to go for.
But for the dyed in the wool traditional gin lover, this is just a step too far. It would seem to me to be a gin for those who don’t like gin. It is certainly like no other.
Until the next time, cheers!


