2. THE “SELF-MADE” DELUSION

Blog 2 of 3 in the INDIVIDUTOPIA series.

You will have probably have heard of entrepreneurs who, blowing their own trumpet, describe themselves as “Self-made”, or perhaps “Self-sufficient”.

Alan Sugar is the king when it comes to making such statements. The millionaire presenter of The Apprentice regularly describes himself as “Self-made”. He once told Best You Magazine he was “Determined… to be self-sufficient.” He believes his sons, who work in his family’s business, will always suffer from a...