The Product Manager vs. the Sales Manager

“If we add this feature, we can close the biggest deal of the quarter,” says the sales manager. “But that feature is not important to the majority of our customers. And it does not align with our strategy,” says the product manager. And right here is the source of so much friction. Sound familiar?

As a product manager, you likely work closely with your sales colleagues. Just as likely, there is some tension in that relationship.

Both the product manager and the sales manager are knowledgeabl...