The 100% Percent Foolproof Way to Sell TONS of Books, Guaranteed
Quite a lofty claim, isn't it? I've found the secret to selling tons of books and e-books. I guarantee it will work.
Fellow crime author John Hansen posted my astounding revelation over on his blog. Here's a snippet:
Promoting a book is a lot like following a diet. Some self-appointed guru of such-and-such on TV or the Internet wants to tell the world about a new foolproof program.
"Just do X and you'll sell Y books/lose 10 pounds. It's that easy," this person might say. Followed by, "But wait. There's more."
More? How could there be more? Wasn't X the foolproof way to do things?
"No, X only applies in Z situations since last week when Amazon reworked its discomboobulator on every new Kindle sold after 1:30 p.m. any day during 2010. So do X until we encounter another Z, upon which I'll tell everyone how to do X all over again."
Sound confusing? Nothing is simple when it comes to selling product, whether it's books or a diet program. The point of any approach is to boil things down and make them seem simple. Diets don't work for everyone because every body is different. Book promotions don't work for every author because they're not all using the same words.
But people still diet. And authors still follow trendy sales plans. Both usually stick with it until the next fad comes along. Then it's back to square one. You're just as fat and broke as when you started.
It doesn't have to be this way.
