The art of commenting

A little while back, I was exchanging some emails with a fellow-writer about the art of commenting on posts, and trying to build a real relationship with our readers.

While it’s easy to comment on a post – all you do is type something and press ‘submit’ – actually commenting in a thoughtful way which is not just about massaging your own ego or ‘being seen to comment’ is actually way, way harder.

Like so many of the things internet-connected, it’s an iron fist hidden in a velvet glove,...