What’s A Biofectant? The Happy Place Science

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What’s A Biofectant? The Happy Place Science

The Happy Place Story

A lot of people know our story. We were two New York City guys – Brent was a physician who started Martha Stewart’s Health & Wellness Division, Josh was a best-selling author and an advertising exec – and one weekend, 10ish years ago, we bought our farm in upstate NY.

We took in a neighboring goat farmer who was losing his farm, and when we lost our jobs in the recession, we turned to the goats to save our farm. And they did; it’s how we made our first batch of our famous soap, which led to all our goat milk beauty products. It’s also when we decided we were going to refer to all of our customers as “neighbors.” We believe that we should treat everyone like they are a part of our neighborhood.

Living on the farm has really inspired us to go back to the basics of natural living. (Our Heirloom Vegetable Garden has over 50 raised beds. We grow, cultivate and harvest over 80% of all the food that we consume.)

Now, we try to use Brent’s science background to really understand why and how natural ingredients work — and to make them work better. Yes, there are “natural cleaning products” on the market. But to be honest, we were sort of unimpressed. And because we are a little crazy and because, who needs sleep anyways, Brent put on his mad scientist hat and started studying the latest on natural ingredients and their cleaning power. And he did this for two years.

We came up with our own Beekman formulas of natural Biofectants throughout our Happy Place line.

A bio-what?

Think of it this way. On a counter, you have some butter. You have a couple cups of flour. You have some sugar. There’s salt, eggs. Separately, these are all just ingredients. They exist, independently. You probably wouldn’t just eat a tablespoon of baking powder. But when you whisk it together in a bowl with everything else on that counter, magic happens.

Biofectants are natural ingredients, molecularly formulated to generate the most thorough cleaning power around. Nobody else is using our formulas.

Take a look at the ingredients in the Happy Place Multi-Surface Spray:

Water
THFA
Alkyl Polyglucoside
Coco Betaine
Cocamide DIPA
Sorbitan Monolaurate
Sodium EDTA
Parfum
DMDM Hydantonin

Coco Betaine is derived from coconut and is used to break down grime, grease and dirt. Alkyl Polyglucoside is ideal for cleaning glass. Independently, they all exist to solve a purpose when it comes to cleaning.

Biofectants are created when natural and plant-based ingredients are combined in a way to work more effectively together than they do alone.

Kind of like people.