Tuesday’s Tips: Reaching out to bloggers? Iron out these 2 “wrinkles” first!

image from Pablo

Reaching out to bloggers? Iron out these 2 “wrinkles” first!

There’s a commercial running on television showing a man dressed in a very rumpled t-shirt for his first date.

The point of the ad is to promote a fabric softener to ensure you create the right first impression — sans wrinkles.

Lately, I’ve been getting email versions of the “rumpled t-shirt” from authors who want me to interview them on my blogs. Don’t get me wrong—I love it when authors reach out to me about their...