What British Grocery Chains Can Teach Us About Delivering Retail With Empathy

British supermarkets are quickly becoming the unexpected pioneers in adding more empathy into retail. In January, Tesco introduced a “slow checkout line” for customers who have dementia or otherwise need more time to check out. This week, Morrisons, another British supermarket chain, announced it would have “quiet hours” to help autistic shoppers to have a more noise-free shopping trip. Both are beautiful non-obvious examples of how a small change can create a retail experience more welcoming...