Why Netflix Uses Taste Communities Instead of Demographics

Last week Netflix announced that they would be stopping their long standing policy of asking customers to vote on early pilots for programs to see if they have enough critical mass and audience to continue. In the same week, at a television industry event a Netflix executive shared that Netflix finds demographics to be useless as a predictor of what people watch. Instead, “Netflix’s scientists have found that there are several connections among content types and what people like to watch, whi...