No Executive Support for Your Product? No Problem — Follow This Advice

Executive sponsors can be great. They help get you resources and funding. They provide insights into the broader strategy. They give you a look at what is happening across the organization and make sure things stay on track. But what if there is no one supporting you at this level? Uh-oh. You are a product manager on your own — fighting for attention and resources.

It is true that this might seem like a difficult spot to be in. How can your product possibly succeed without some backing from l...