The Best Way to Promote a Book

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Every author wants to know the best way to promote a book. And when you’re an indie or self-published author, identifying the best practices is even more critical. So, I’m going to offer my #1 top tip to getting your book marketing efforts off on the right foot. What you find may surprise you.

Three “Givens” Before You Bother Promoting Your Book

Let’s begin by stating some assumptions or “givens” for the advice I’m about to give you.

First, that your book is in the best shape it...