Two Types of Social Media Content for Authors

The Book Designer recently offered some guidance for authors planning Instagram content:

Post content to appeal to a “bookish” audience. Post content to appeal to an audience that loves the themes of your books.

The common theme is clear: share posts that reflect a shared love between you and your audience.

Do you love books? Find an audience that loves books, too, by consistently sharing bookish content.

If, instead, you really love the themes of the books you are writing, then focus your...