And I thought buying a reusable metal mug was the right thing to do. Or at least refusing the sleeve!?
If you are going positively crazy trying to do the right thing, you should be.
Thankfully, regular reader Mike Piskur is keeping a cool head. He sent in this picture from Chicago.
I trust that he doesn't attempt a full life-cycle assessment of paper cup, plastic cover and paper sleeve versus metal mug every day before getting his first cup of coffee, because, well, it doesn't make a difference.
Summed up over millions or billions of decisions every day, however, it does matter. A lot.
There's only one way of ensuring that we all make the moral choice in this case: Make sure that the prices of paper, plastic, and metal all reflect their true costs—from cradle to grave.
Published on November 02, 2011 03:30