Facebook Shares Q2 2018 Report
July 25, 2018Anna Hubbel
Facebook Shares Q2 2018 Report. #facebookq22018 #q22018 #investors
Click To Tweet
Today, Facebook shared the financial highlights of its second quarter 2018 earnings report. The report reflects the numbers for the quarter ending June 30, 2018.
For advertising revenue, Facebook reported $13.23 billion, a 42 percent year-over-year change. In contrast, second-quarter advertising revenue in 2017 was $9.32 billion. For 2018, daily active users (DAU) were 1.47 billion on average for June 2018, which is an increase of 11 percent year over year. Monthly active users (MAU) were 2.23 billion by the end of the quarter, which was also an increase of 11 percent year over year.
Additionally, the report shows that mobile advertising revenue made up about 91 percent of total advertising revenue for Q2 2018, compared to 87 percent in Q2 2017.
In the webcast, Facebook continued to stress its efforts to make the platform safer and more transparent while also helping users connect.
“Our community and business continue to grow quickly,” Mark Zuckerberg, Facebook founder and CEO, said in the official press release. “We are committed to investing to keep people safe and secure, and to keep building meaningful new ways to help people connect.”
When asked if the privacy changes Facebook made that were inspired by the EU’s General Data Protection Regulation (GDPR) have impacted advertising, Facebook said it’s still too early to know for sure. The company first announced the new privacy protections in April this year. However, the company does not believe there will be a huge negative impact on advertising revenue in the long run.
Additionally, the company shared that it is happy about the growth of its other platform, Instagram, and sees it as overall contributing to the success of Facebook.
The third quarter of 2018 will end on September 30, at which time advertisers will know a bit more about how Facebook’s privacy efforts are impacting its success.
The post Facebook Shares Q2 2018 Report appeared first on AdvertiseMint.
