What do I post where on Facebook?

If you are an entrepreneur or business owner
you probably wonder where to post your content on Facebook. You might already
have started a Page or Group for your business, next to your own profile.
Sometimes it's very hard to decide where to post. In this article I will
explain how we are handling this for our own activities. This guideline is also
usable for entrepreneurs with multiple businesses.


First I would advise to use a Facebook Page for your business instead
of a group. Groups were the first option a long time ago but today Pages are more
convenient and give you the tools to operate as easy as with your own profile. Sometimes
I also notice personal profiles that are used for a business, but this is not
allowed by Facebook's terms of use.



Important to know is the fact that you can moderate a Facebook Page with
multiple people.

A Facebook Page can also have a username (e.g. www.facebook.be/itconsultservices), a group doesn't have this option
!

So now you have your Personal Profile and your Facebook
Page.


What to post on the
Facebook Page of your business ?




·        
Links to your own
blogarticles, written on your company blog. If you don't have a company blog
you can write short articles using Facebook Notes, directly on the page.

·        
Links to
interesting articles about your industry or expertise, found on other blogs or
newspaper websites.

·        
Status updates
directly connected to your business.

·        
Pictures of
business events or trade fair visits, directly connected to your business.




What to post on my
Personal Profile on Facebook ?

·        
Status updates
regarding your activities, your business(es) or even your personal life when
still appropriate to build your credibility and reputation.

·        
Links to your own
blogarticles, shared from the Facebook Page of your business (Or articles
written on Facebook Notes)

·        
Check-in's from
Foursquare or Facebook Places, when appropriate to build your credibility and
reputation (e.g. When you are attending business events, workshops, trade
fairs, …)

·        
You can share even
more personal updates, postings and photo's, but I would recommend to limit
these shares to the people you want to be able to view them.




Last month I wrote about the perfect mix of mindsets needed to be successful in
using Social Media for your business. This is of course directly related to the
lists above.

Networking should always be the Nr. 1 activity, marketing should be the least
present among your postings. Nevertheless visitors should always be able to see
and experience your skills and credibility.



You can be the expert in your industry within your network. Make sure your
profile wall and Pages are always fine. Don't allow garbage postings by games
etc.

Your personal profile and business page should always look professional and
display you as a true professional in your industry.