Creating an Online Media Kit
If you missed this opportunity for free books and to plug your blog - go here.
Today, I'm going to talk about creating a solid Media Kit, also called a Press kit.
I am working on mine right now so it is great timing.
I think you should have these online so they are easily downloadable as well as in paper to hand out if you go to a school, library or bookstore.
You don't have to be published to do this. Self pubbed authors should absolutely do this (especially online) and pre-published authors can get ahead of the game! You never know. A media kit on your web site may even help you sell your book if an agent or editor comes across it.
In Guerrilla Marketing, it says the key to approaching the media, is to have the right materials in place to make it easy for placement. Books, web site, and media kit.
Tips on Creating Your Media Kit Your media kit should be accessible online. That way you can mail it out or email a link. You need to have everything easily available for editors or reviewers in case they don't want or need to contact you personally. All this information will convince them to interview you.
This is the first impression they have of you so make it good, professional, and of high quality. It is better to do a few things great than a lot of things mediocre. It can make the difference!
Make sure you keep your information current. A lot of authors forget to update their information.
Color is always better than B/W - except in your photo (that is just preference)
You should have a menu items to it is easy to find. A lot of media outlets wont search if it is not right there. They don't have time.
Must Haves of Online Media Kit An author photo - high res is important.
A short bio
Any links to articles or reviews or other interviews (pdfs would be better b/c links to other sites can change)
A one page press release on your book - update this quarterly with recent news - maybe including new reviews, sales, printing releases, milestones (Go to prnews.com for some samples). If you are prepubbed - you probably can skip this piece for now.
List of basic interview questions and questions (FAQs) (next week I will focus on how to write a good press release!)
Link to Tour dates/signings/speaking engagements
Updated contact information including social networks
One page book synopsis
Pdf of book cover (if you have one)
Page of reviews on your book (if you have one)
Nice To Haves (Especially in this age of technology) Video, audio, even a VLOG of you talking at signing or in interview - optional but I think in this day and age any technology is ideal
Book Trailer
Podcasts
Recommended List of speaking topics
Recommended List of pre-answered interview questions
Mail-out Media Try to use special folders. Glossy is preferred. Double pocket with biz card window. yellow, white or grey manila folders are not ok
Cover letter - be professional - include project pitch, bio, and how you can benefit them (like a longer query letter)
Business cards - do NOT print off your own. Make them nice.
Order stickers for front - maybe book cover or other art. You can get folders and labels customized at VistaPrint.
Be sure everything is branded to be in alignment with your book/genre/author persona For example: use the same colors as your book, use images from your book) If you book is about a princes, use a tiara as a symbol. If your book is about going green, use a leaf or a green color scheme.)
You can add in cdsdvd's of book trailers or videos. Also include any pdfs of covers and head shots
Any copies of newspapers, articles, interviews etc
Always do your research, make a few calls to be sure you get your kit to the right person if you are mailing it out.
Some great articles on creating media kits
Online Media Kit The ultimate PR toolAn author's press kit
Great Media Examples: Tricia Goyer
Yasmine Galenorn
Alyson Noel
Sarah Dessen
Sarah Beth Durst
Let me know if you have questions....http://feeds.feedburner.com/Faerialit...
Today, I'm going to talk about creating a solid Media Kit, also called a Press kit.
I am working on mine right now so it is great timing.
I think you should have these online so they are easily downloadable as well as in paper to hand out if you go to a school, library or bookstore.
You don't have to be published to do this. Self pubbed authors should absolutely do this (especially online) and pre-published authors can get ahead of the game! You never know. A media kit on your web site may even help you sell your book if an agent or editor comes across it.
In Guerrilla Marketing, it says the key to approaching the media, is to have the right materials in place to make it easy for placement. Books, web site, and media kit.
Tips on Creating Your Media Kit Your media kit should be accessible online. That way you can mail it out or email a link. You need to have everything easily available for editors or reviewers in case they don't want or need to contact you personally. All this information will convince them to interview you.
This is the first impression they have of you so make it good, professional, and of high quality. It is better to do a few things great than a lot of things mediocre. It can make the difference!
Make sure you keep your information current. A lot of authors forget to update their information.
Color is always better than B/W - except in your photo (that is just preference)
You should have a menu items to it is easy to find. A lot of media outlets wont search if it is not right there. They don't have time.
Must Haves of Online Media Kit An author photo - high res is important.
A short bio
Any links to articles or reviews or other interviews (pdfs would be better b/c links to other sites can change)
A one page press release on your book - update this quarterly with recent news - maybe including new reviews, sales, printing releases, milestones (Go to prnews.com for some samples). If you are prepubbed - you probably can skip this piece for now.
List of basic interview questions and questions (FAQs) (next week I will focus on how to write a good press release!)
Link to Tour dates/signings/speaking engagements
Updated contact information including social networks
One page book synopsis
Pdf of book cover (if you have one)
Page of reviews on your book (if you have one)
Nice To Haves (Especially in this age of technology) Video, audio, even a VLOG of you talking at signing or in interview - optional but I think in this day and age any technology is ideal
Book Trailer
Podcasts
Recommended List of speaking topics
Recommended List of pre-answered interview questions
Mail-out Media Try to use special folders. Glossy is preferred. Double pocket with biz card window. yellow, white or grey manila folders are not ok
Cover letter - be professional - include project pitch, bio, and how you can benefit them (like a longer query letter)
Business cards - do NOT print off your own. Make them nice.
Order stickers for front - maybe book cover or other art. You can get folders and labels customized at VistaPrint.
Be sure everything is branded to be in alignment with your book/genre/author persona For example: use the same colors as your book, use images from your book) If you book is about a princes, use a tiara as a symbol. If your book is about going green, use a leaf or a green color scheme.)
You can add in cdsdvd's of book trailers or videos. Also include any pdfs of covers and head shots
Any copies of newspapers, articles, interviews etc
Always do your research, make a few calls to be sure you get your kit to the right person if you are mailing it out.
Some great articles on creating media kits
Online Media Kit The ultimate PR toolAn author's press kit
Great Media Examples: Tricia Goyer
Yasmine Galenorn
Alyson Noel
Sarah Dessen
Sarah Beth Durst
Let me know if you have questions....http://feeds.feedburner.com/Faerialit...
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