Writing To An Audience or From Your Heart

--Or both.

Sigh, I thinks most writers have been told to write to the market. To train yourself by reading other books, books in your genre and out, books that are loved by reading groups and book clubs, books that win awards!

It's not a bad strategy in many regards. Writers must read. And studying the market is a plus, just as long as you add to that approach, the realization that you need to write to your strengths as well. 

Hopefully when you do it will all coalesce and you will be able to...