Mailing Lists for Authors Part 2: Starting a Re-Engagement Campaign

Today’s video is the second part in a series on mailing lists for authors. In it, Chris talks about how to start a re-engagement campaign with your mailing lists. What is a re-engagement campaign? Over time, people who have signed up to your mailing lists may lose interest and stop reading the emails. A re-engagement campaign is an effort to either remove people who are no longer reading or to preferably get them re-engaged in your content. Check out the video below for more details!