what happens when the hype beast dies

Whoa.

Did I just inadvertently monger some clickbait up in here?

I did mean “hype beast” literally, and not the clothing label, so my apologies to people who thought otherwise. I actually wanted to discuss the line between cavalier nonchalance and nauseating self-pandering.

Damn. I’m doing it again. Speaking in words no one cares to work to understand.

Okay, rephrasing…

What happens when the initial flurry of novelty and excitement has died down? Do you die down with it? Or do you constantly...