Why Doing What You Say Matters

(This article originally appeared here on Forbes on May 19, 2018.)

When it comes to commitments, there are two kinds of people in the marketplace: Those who keep commitments as if their life depended on it—and those who break them as easily as crystal.

By definition, integrity means soundness, sincerity, truthfulness, coherence, honesty, of good moral character. If you’re running an organization, dealing with clients, or leading a team, having integrity means following through to do what y...