When are more choices a bad thing? Some might say “never.” I strongly disagree. The variations of your offerings should not be like flavors of ice cream. Building out more and more products might seem like a sure way to drive more sales, for enterprise companies in particular. But vast portfolios with a complex and even redundant mix of offerings come with risks.
One thing is certain — too many products makes your job as a product manager much more difficult.
Maybe your company made one acqu...
Published on July 16, 2018 09:00